Podcast Format Ideas for Wellness Coaches
Thinking about starting a podcast as a wellness coach, but not sure what format to use?
Here are 5 formats that work (pick the one that fits YOUR style):
Not all podcasts need to be the same format.
Some are solo. Some are interviews. Some are a mix.
Here are 5 podcast formats that work great for wellness coaches:
Format #1: Solo Teaching Episodes
What it is: Just you, teaching on a specific topic
Example topics:
"5 signs your hormones are out of balance"
"How to heal your gut naturally"
"The morning routine that changed my health"
Best for:
Coaches who are comfortable talking solo
Sharing your expertise, tips, and frameworks
Evergreen content that stays relevant
Pros: ✅ Full control over content ✅ No scheduling guests ✅ Quick to produce
Cons: ❌ Can feel one-sided (no conversation energy) ❌ Requires you to carry the whole episode
Format #2: Interview/Guest Format
What it is: You interview other experts, coaches, or practitioners
Example episodes:
"Hormone health with Dr. [Name]"
"How to manage stress with [Mindset Coach]"
"Nutrition myths debunked with [Nutritionist]"
Best for:
Coaches who love conversation
Bringing diverse perspectives to your audience
Building relationships with other experts
Pros: ✅ Less pressure on you to carry the episode ✅ Brings fresh perspectives ✅ Networking opportunity
Cons: ❌ Scheduling guests takes time ❌ Guest quality varies ❌ You need interview skills
Format #3: Client Success Stories / Case Studies
What it is: Interview your clients (with permission) about their transformation
Example episodes:
"How Sarah healed her gut in 90 days"
"From burnout to balanced: Lisa's journey"
"Reversing hormone imbalance: A client story"
Best for:
Showcasing real results
Building trust with potential clients
Inspiring your audience
Pros: ✅ Social proof (shows your work gets results) ✅ Relatable and inspiring ✅ Builds trust
Cons: ❌ Requires client permission ❌ Not everyone wants to be featured ❌ Can feel sales-y if not done authentically
Format #4: Q&A / Listener Questions
What it is: Answer questions from your audience
How to collect questions:
Instagram stories ("Ask me anything")
Email your list
Facebook group
DM requests
Example episodes:
"Q&A: Your hormone health questions answered"
"Listener questions about gut healing"
"Ask me anything about stress management"
Best for:
Giving your audience exactly what they want
Creating highly relevant content
Engaging your community
Pros: ✅ Content ideas come FROM your audience ✅ Directly addresses their needs ✅ Builds connection
Cons: ❌ Requires an engaged audience ❌ Questions might be repetitive
Format #5: Hybrid (Mix of Solo + Interviews + Q&A)
What it is: Rotate between different formats
Example schedule:
Week 1: Solo teaching episode
Week 2: Interview with an expert
Week 3: Client success story
Week 4: Q&A episode
Best for:
Keeping content fresh and varied
Preventing burnout from one format
Reaching different types of listeners
Pros: ✅ Variety keeps it interesting ✅ Appeals to different audience preferences ✅ You don't get bored
Cons: ❌ More planning required ❌ Harder to build a consistent "brand"
HOW TO CHOOSE:
Ask yourself:
Do I enjoy talking alone or in conversation?
Alone → Solo format
Conversation → Interview or Q&A
Do I want full control or collaboration?
Full control → Solo
Collaboration → Interviews
How much time do I have?
Limited time → Solo (fastest to produce)
More time → Interviews or hybrid
What does my audience need most?
Education → Solo teaching
Inspiration → Client stories
Community → Q&A
My recommendation:
Start with solo episodes for your first 10-20 episodes. This helps you:
Find your voice
Build confidence
Create a content foundation
Then experiment with other formats to see what resonates with your audience.
Book a free clarity call, and let's build a launch plan that works without the overwhelm, without the burnout, and with real strategy behind it.
Your podcast deserves to succeed. And you deserve to enjoy the process.
Let's make it happen!